Outside-In E-Commerce Diagnostic — data bundle
Audit date: 2026-05-12
Snapshot date: 2026-04-30

source_data/  Original xlsx + raw detection JSON used to build the site.
bundle.json   Clean merged dataset the site reads.

Provenance:
  E1 traffic   SimilarWeb-tier public estimates, Mar 2026 snapshot
  E1 SEO       SerpAPI google_search paginated 0-90, snapshot 2026-04-30
  E1 paid      SerpAPI engine=google_shopping, same snapshot
  E2 PSI       Google PageSpeed Insights API, mobile + desktop
  E3 capex     Bassett 10-K filings, FY17-FY25 (IT-tagged $ never disclosed)
  E4 features  Playwright + ScrapingBee rendered-DOM audit, 2026-04-30,
               10 brands × 18 features; deterministic regex-based detection
